FALLING CATS CONSULTING
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  • Home
  • About
  • Blog List
  • Videos
  • Useful Stuff
    • Email Preheaders
    • Who's ignoring emails?
  • Digital Creatives
  • Random Stuff
    • The Music
    • Really Random Stuff
  • Contact
FALLING CATS CONSULTING

The FUnnel

The aim is to reach as wide an audience as possible, then encourage them to move down a funnel until at some point you might get some income. It's important to decide on your main channel, so that other sub-channels can be used to direct potential fans to it.

Example

Look mum no computer uses YouTube as his main channel. Sam also posts on Instagram, Facebook and has a web site, all of which direct you to YouTube as well as doing their own thing. Sam's funnel probably goes like this.
  • ​​One of his videos may well show up on a casual YouTube viewer's feed, based on the mystery which is the YouTube algorithm.  Alternatively one of your mates might share a link to a video they like.
  • A subset of people watching this video will think "Who is this maniac? I love it!" and watch more of his videos.
  • A subset of those will become subscribers.
  • A subset of these will become engaged fans, comment on the videos and tell their mates.
  • A subset of those fans will become Patreons (more on this layer).

Anything else?

There are other ways of getting your name out there, like Twitter, LinkedIn and a plethora of new sites like TikTok. Ultimately they all need to gently steer potential fans to your main channel, whatever that is.
Next, Money