Running a startup is intense.
Ask for a hand.
So you can land on your feet.
​
​Falling Cats Consulting works one-on-one with early stage startups. Want to know how we help? Read what some of the cats have to say....

"I've worked with Brad for six months as part of the UNSW Founders Program. The high level of energy that Brad brings to our weekly meetings is impressive and he's always sending more ideas and articles by email too.
As a first-time founder, the most valuable part of my engagements with Brad is the sheer breadth of issues that he can add value to. Our conversations have ranged from product architecture and dev-ops to capital raising and sales.... and from marketing and user engagement to team engagement and stress management.
Besides all of that, he's just a good bloke. Thanks for the ongoing support Brad! "
Shaun Green, CEO, Advice Revolution

"Brad kinda defines 'value add'. He is great at listening, assessing and then making great recommendations. He has a wealth of experience in start-up's and is willing to share what does and doesn't work. The thing that really impressed me about Brad though is he isn't just a ‘1 hour a week’ mentor; he is constantly on the lookout for relevant material and sends it through regularly. He's made a marked difference to our start-up."  
David Monaghan, Founder, Bandicoot Imaging Sciences (from UNSW Founders Program)

"Brad is an enthusiastic and insightful mentor. My early-stage venture, GNES, recently won in the FFWD Hub program offered by Haymarket HQ. Brad's advice was critical to this success and I look forward to working with him in the future due to his wealth of knowledge and passion for entrepreneurship."
Elvis Gleeson, Founder, GNES Chatbots (from FFWD @ HaymarketHQ)

"Brad is an extraordinary mentor, person and friend. I've been lucky enough to learn from him, his experience, his mistakes and successes. It has, in no small part contributed to both my success and view on the world. If you're looking for guidance in the software and enterprise space look no further!"
Angus Mcdonald, Founder, CompassIoT (from Class 15 USYD Incubate) 

"Brad has been a fabulous mentor for EaziTrip. Super supportive and helpful along our EaziTrip’s journey with the Incubate accelerator. And has continued to provide mentorship, from strategy, to insights, things to watch out for, and pitching. Very kind, generous and knowledgeable."
Bowie Chen, Founder, EaziTrip (from Class 15 USYD Incubate) 

"Brad is a great guy, who is passionate in helping startups find their true story to tell to the world. He mentored my team throughout the Incubate program and has continued to check in with our progress. If you need someone to ask you the tough questions and challenge your assumptions, Brad's your man!"
​Will Taylor, Co-founder, Nook (from Class 15 USYD Incubate)

 "Brad is an incredible asset to not only myself, but to the future success of Moruya. Brad's in-depth knowledge in software architecture, strategic planning and stakeholder engagement, has provided us with the foundations and the ability to continue our growth. Without Brad's guidance and direction, we wouldn't have been able to achieve so much in such a short amount of time."
Michael Zavattaro, Founder, Moruya (from USYD Incubate)

"Brad is a highly knowledgeable, enthusiastic and a caring startup mentor and I had the privilege of being mentored by Brad during my time at Incubate at the University of Sydney. His depth of expertise and direction in tech/software startup is second to none and Brad provided important strategic advice that formed the basis of some very important decisions."
Ehssan Sakhaee, Founder, UpskillEQ (from USYD Incubate)

"Brad mentored me and my team through USyd's Incubate program. He was great to bounce ideas off, and generated good questions into strategy and growth at Ripe Robotics."
Hunter Jay, Founder, Ripe Robotics (from USYD Incubate)

"It's a pleasure working with and getting to know Brad over the last 7 months. We met Brad as part of our #stocklandstartups program. Brad has been very generous with his time and added immense value to some key strategic decisions that we need to make as a start-up. His experience and practicality really shines through. Thank you Brad particularly for your advice on our GTM strategy and pricing."
Ben Burton, CEO and Co-founder, Rental Heroes

"Brad is a wonderful mentor and advisor. As CEO of a new medtech start up, I faced a plethora of challenging new concepts that I had to come to terms with. Whilst I had the opportunity to meet many successful business individuals, Brad was unique in that he was able to blend savviness and knowledge with kindness and gentility. Facing many different hurdles, having some who was always available to offer an expert opinion coupled with empathy and patience was unbelievably valuable. I with my co-founders are very grateful."
Patrick Brennan, PhD, CEO, DetectED-X (from USYD Incubate)

"Brad is an intelligent, thoughtful thinker who has provided our team with great insights into different markets and features that would work for many different verticals. I have no hesitation in recommending Brad to other startup organisations."
Tyson Jennings, Co-founder, Yodel (from BlueChilli Stockland Property Accelerator)

"Brad was very helpful and enthusiastic as a mentor during the INCUBATE program. His advice was always well received and pushed us in the right direction."
Elias Honor, Co-founder, AusAir

"Brad was our mentor at incubate accelerator program , where we from plannero got the chance to fine tune our product towards building something which customer wants . Brad has been a beacon for us as he constantly makes sure that we are making the right product for the right customers and not bullshitting ourselves .
He has a cool sense of humour and his passion for startup is infectious !
I would recommend brad to any startup ,who are struggling to build the right product in the disciplined approach . So if you are in the idea stage or even MVP stage , contact brad. He will help you build products ,which customer wants ."  
Aninda Mukhopadhyay, Founder, plannero

"Brad is an excellent sounding board - just the right questions at the right moment. In his work with Green Atlas (and witnessing his work with others) - he has the experience to tailor both his advice and approach to the task at hand. His input was very much appreciated by myself, and my co-founder (thanks Brad!). I wouldn't hesitate to recommend him to others new to the startup scene."
Steve Scheding, Director, Green Atlas

"Brad was a fantastic mentor throughout the USU Incubate program, full of ideas and practical advice about how to move my startup to the next stage of growth. I'd recommend Brad to anyone wanting sound advice on building a tech business, and look forward to keeping in touch."
Aaron Cowper, Founder, ShopGrok

"Brad has always been selfless in giving up his time to guide us through our start-up journey. Being a founder himself, his extensive experience in the field of start-ups has definitely helped us time and time again. If you are looking for a mentor who really cares, I would recommend Brad wholeheartedly."
Jingle Guo, Co-Founder, BacPoc

"Brad was my mentor when I went through Sydney University's Incubate program. Even though projectors weren't his area of study, he gave great suggestions and really guided me through. He was always kind, with a positive vibe and all of his advice panned out. By example, in his spare time he found me a conference to go to, and that conference ended up greatly expanding my business and contacts. Can highly recommend Brad as a mentor."
James Bailey, Director, Pocket Graphics

"I have had the privilege of working with Brad on my startup Arlula. He was able to coach my co-founder and I through the development of our MVP. His insight into how we should go about approaching customers and developing our space technology product out were extremely helpful. One instance in particular where Brad was of tremendous help was identifying how we should approach getting our first sale. Brad was able to walk us through first principles and lead us to the realisation that our original approach to our particular problem was what we should have continued on with in the first place. We are still working with Brad and receiving his advice!"
Sebastian Chaoui, Founder, Arlula

"I met Brad through the INCUBATE program at the University of Sydney in 2018. Brad's expertise in founding and growing a software company has been incredibly valuable as he provided his mentorship, guidance and support for our SaaS video tech start-up. Brad's advice and suggestions have been instrumental in dealing and acquiring customers as well as developing strategies for product development. Brad also has an extensive network and has been able to connect us with key people. Moreover, Brad is a great person who is very understanding and really fun to be around. As we continue to develop our product and grow, Brad remains a key advisor for our team." 
Marina Lyshova, Founder, gopersonal

"Brad has been an integral part of the Hatchery accelerator program from the start. He has selflessly given hundreds of hours of his time in mentoring teams and supporting the program development. Our founders consistently comment on the positive impact Brad has had on their startup journey. Many early stage founders don’t understand the impact a mentor can have, until they meet Brad."
Joe Allen, Program Manager, UTS Hatchery Accelerate

"As a mentor, Brad has the rare ability to ask very pointed (and sometimes confronting) questions which helped us to understand the most important things we could be doing for our business. Through his mentorship, we were able to clarify our message which was critical to us honing our pitch to investors, potential customers and the team. We look forward to staying in touch with Brad, as we know he can continue to provide our company with highly focused and valuable insights."
Mark Evans, Co-Founder, the Smart

"I have had the privilege to have been mentored by Brad Deveson, a true coach and a well rounded professional. Brad and I first met at University of Sydney in early 2017 as part of USYD Incubate. Since then, Brad has been a very strong and positive influencer in establishing my own start-up company.
Brad’s start-up experience has been invaluable especially his strong experience in the software industry. His dedication in helping others and ability to foresee issues far ahead has been tremendously helpful in defining all aspects of developing a successful product/service."
Jatinder Grewal, Founder, masso

"Brad has been an invaluable asset to the development and success of Pro Feed as a mentor by providing guidance, experience, and thought provoking advice. He is a selfless leader that has personally helped our team find the right path, and constantly adapts his past experiences and diverse startup knowledge to be able to tackle our business’ unique problems. 
Working with Brad in the past, and future has been a great foundation for success, and I couldn’t recommend more the track record, and leadership that he can provide in any startup ecosystem."
Sam Walsh, Founder, ProFeed

"Brad's guidance has been invaluable to the BuzzBox team. Brad has a way of asking the right questions at the right times that tend to prompt the right actions, we look forward to working closely with Brad in the coming months and years."
Boris Poletan, Cofounder, BuzzBox

"Asking great questions can be more valuable than providing answers.
Brad is a mentor to my startup and has asked the sharp questions to nudge my startup in the right direction. It has been, and continues to be be invaluable."
Geoff Bullen, Founder, WallSync

"Brad has been a pivotal part of our business and personal growth over the last year. As a mentor to Conexie, Brad regularly asked key questions and raised invaluable perspectives. I would highly recommend making any opportunity to work with Brad a priority for yourself and your venture."
Matthew Waugh, Co-Founder, Conexie

"Brad is a great mentor and help Nicslab as startups. His feedbacks and advice over the last few months at INCUBATE has been invaluable for me as Nicslab founder. He demonstrates not only know how the business but also give some insights that founder might not think about. Thank you Brad for all your feedbacks and advice during INCUBATE program."
Andri Mahendra, Founder, Nicslab

"Brad is without a doubt, one of the most outgoing and passionate mentors I've ever come across. His dedication to helping startups, means Brad is a trusted advisor and mentor to startups all around Sydney. Thank you Brad for all your help with GoRepp during our time at INCUBATE."
Ben Lindsay, Cofounder, Solushin

"Brad's know how and advice over the last few months has been invaluable to me. His easygoing level headed attitude is just what's needed when everything comes at once !
He has been a great source of information to myself and my colleagues and has been instrumental in some of our development direction. He has great contacts in the industry and has no hesitation in leveraging them to help you out.​
I could not recommend Brad enough, He is a great guy who knows his business. I look forward to working with Brad well into the future."
Ollie Morrissey, Director, Utillix

"Brad is a very helpful business coach/ mentor. He's also very willing to help you connect with others in his network. With so much practical experience, you can trust his advice since it's probably already been road-tested. What I like most about Brad's style is that he's great at stretching you beyond your comfort zone in a positive and rewarding way. He's also a terrific bloke and very easy to chat with."
Claude Drulik, Director, piip

"Brad is the mentor that truly believes in giving back to the community, do not be afraid to contact/connect with him because he always have time for a friendly and honest feedback. 
Brad genuinely connects and commits with you as a person and as an entrepreneur. He keeps thinking in our problems and solutions even when he is not at the mentoring sessions.
​I like when we brainstorm, he has the ability to switch from different hats quickly, so the solutions always have different approaches and have more innovative insights. 
He was always there, especially in the toughest moments."
Susana Zavaleta, Founder, eMetalChain

"Brad is an excellent mentor and helped me sift through planning some of the operations for my company. He also understands the startup world really well and provided me with great insights in what to look for when bringing on new people in an early growth stage company like ours."
​Nasir Ahsan, Founder, Abyss Solutions

"Brad's input has been priceless. Starting something new can take you well outside both your existing network and comfort zone - in this situation, the support and composure he offers has proved invaluable. The world of startups can be a little affected, at times letting an enchantment with technology get in the way of common sense; Brad cuts through a lot of this noise and blind enthusiasm, always bringing a fresh point of view. A point of view grounded in sound business practice, straight-talking and a unique understanding of human behaviour. He's a real asset to any business and I'd recommend anyone looking to build something new gets in touch."
Mat Maroni, Founder, Pillion

"Brad is at home in the start up world and we were excited to welcome him into the Hatchery program as a mentor. From the beginning Brad showed a real empathy with the challenges faced by young entrepreneurs in the program and shared his wealth of experience without hesitation, a true mentor! "
Ashley Blake, Project Manager, UTS and Hatchery

"Brad genuinely understands the challenges of start up life. He has a great way of gently challenging your assumptions and bringing you back to the details that matter. His practical approach and thoughtful recommendations are gold in the early days, when you are reconciling the reality of dealing with countless moving parts."
Philomena Kwok, Cofounder, Bloombox Co

"Brad has been helping me in reviewing directions for my technology company. He has a rare ability to quickly put himself in your shoes and provide unique insights. Combined with his business experience of running his own company for over a decade and successful exit his advice would benefit many startups and younger entrepreneurs."
Greg Kowalski, Managing Director, Netroomz

"Brad has been great during our time at muru-D and assisted in several business strategy sessions. He has willingly provided his time and genuinely provides mentoring and advice to startups like ourselves. I would highly recommend Brad as a mentor on his business acumen and expertise in technology."
Desmond Hang, CEO & Co-founder, CrowdSourceHire

"Brad's mentoring style is a great combination of listening, experience and challenging you to think and grow. 
Over the past year Brad has helped us in various areas, from developing sales strategy to fund raising. He brings B2B experience and examples that always fit with the area that needs help. Brad has also provided valuable industry introductions.
I enjoy what turns from a casual update conversation in to really useful takeaways and strategy actions."
Martyn Lomax, Founder, OneConfig

 "Brad has been incredible help to Disrupt. He's listened to issues and not only come up with theoretical solutions but researched and contacted third parties, trialed and tested sandboxed software and generally helped the business move forward at a much faster pace."
Gary Elphick, CEO, Disrupt (part of Telstra's muru-D Accelerator)